Understanding How to Add Amazon Reviews for Multiple Products on WordPress

Want to boost your WordPress site’s credibility and sales? Learning how to add Amazon reviews for multiple products on WordPress is one of the smartest moves you can make. Customer reviews are powerful—they build trust, answer questions, and help your visitors make buying decisions without leaving your site.

I’ve been running affiliate sites for years, and I can tell you firsthand that displaying Amazon reviews directly on your WordPress pages makes a huge difference. Instead of sending people to Amazon just to check reviews, you keep them engaged on your content. That means more time on your site, better user experience, and ultimately, more affiliate commissions.

In this guide, I’ll walk you through everything you need to know. No technical jargon, no complicated code—just practical steps anyone can follow.

Why You Should Add Amazon Reviews for Multiple Products on WordPress

Before we jump into the how-to, let’s talk about why this matters. I’ve tested this on multiple sites, and the results speak for themselves.

When visitors see real customer reviews right on your page, they trust your recommendations more. Think about it—when you’re shopping online, don’t you always check the reviews? Your readers do the same thing.

Here’s What Happens When You Display Amazon Reviews:

• Higher Trust: Real customer feedback validates your recommendations
• Better User Experience: People don’t have to leave your site to research products
• Increased Time on Site: Visitors spend more time reading reviews and comparing products
• More Conversions: When people trust you, they’re more likely to click your affiliate links
• Professional Look: Your site looks more complete and authoritative

What You Need Before Getting Started

Don’t worry—you don’t need to be a tech expert. Here’s what you’ll need to have ready:

1. Amazon Associates Account: This is Amazon’s affiliate program. It’s free to join and takes about 10 minutes to set up.
2. WordPress Site: Obviously! Make sure you have admin access.
3. WordPress Theme: Any modern theme works fine—you don’t need anything special.
4. 15-30 Minutes: That’s all you need to get everything set up.

If you don’t have an Amazon Associates account yet, head over to affiliate-program.amazon.com and sign up first. They’ll review your application, which usually takes 24-48 hours.

Method 1: Using WordPress Plugins (Easiest Option)

This is my favorite method and what I recommend for 90% of people. WordPress plugins do all the heavy lifting for you—no coding needed.

Best Plugins to Display Amazon Reviews

I’ve personally tested dozens of plugins. Here are the ones that actually work well:

For this tutorial, I’ll show you how to use AAWP (Amazon Affiliate WordPress Plugin) because it’s the most user-friendly and reliable. But the process is similar for other plugins too.

Step-by-Step: Installing and Setting Up AAWP

Let me walk you through this exactly like I’m sitting right next to you.

Step 1: Install the Plugin

1. Log into your WordPress dashboard
2. Go to Plugins → Add New
3. Click Upload Plugin at the top
4. Choose the AAWP zip file you downloaded (after purchasing)
5. Click Install Now, then Activate

Step 2: Connect to Amazon Associates

Now we need to connect the plugin to your Amazon account. Don’t worry—this sounds scarier than it is.

1. In your WordPress dashboard, go to AAWP → Settings
2. Click the Amazon API tab
3. You’ll need three things from Amazon:
   • Your Associate ID (looks like “yourname-20”)
   • Access Key ID
   • Secret Access Key

Step 3: Get Your Amazon API Credentials

Here’s how to find those Amazon credentials:

1. Go to Amazon Associates and log in
2. Click on Tools → Product Advertising API
3. Click Add User or Manage Credentials
4. Copy your Access Key ID and Secret Access Key
5. Paste them into the AAWP settings page in WordPress
6. Select your Amazon marketplace (Amazon.com for US, Amazon.co.uk for UK, etc.)
7. Click Save Changes

Step 4: Add Your First Product with Reviews

Now for the fun part—actually adding products to your posts!

1. Open any WordPress post or page (or create a new one)
2. Click the Add Block button (+)
3. Search for “AAWP” and select the block you want (I recommend starting with “Product Box”)
4. Enter the Amazon product URL or ASIN (the product ID code)
5. The plugin will automatically pull in the product details, including reviews!

Step 5: Add Multiple Products

Want to show several products? Easy! Just repeat step 4 for each product. Or better yet, use AAWP’s comparison table feature:

1. Add a new AAWP Comparison Table block
2. Click Add Product
3. Enter each product’s ASIN or URL
4. The plugin creates a beautiful comparison table with all the reviews displayed

Method 2: Using Amazon’s Native Tools (Free but Limited)

If you’re not ready to invest in a plugin, you can use Amazon’s built-in tools. It’s not as fancy, but it works.

Using Amazon SiteStripe

SiteStripe is a toolbar that appears when you’re browsing Amazon while logged into your Associates account.

1. Log into your Amazon Associates account
2. Browse to any product on Amazon.com
3. You’ll see a black toolbar at the top (that’s SiteStripe)
4. Click Get Link
5. Choose Product Link
6. Copy the HTML code
7. Paste it into your WordPress post (in HTML/Code view, not Visual view)

Limitations of This Method

I’ve got to be honest—this method has some downsides:

• Manual work for each product (gets tedious quickly)
• No automatic updates (if prices or reviews change, your site won’t reflect it)
• Less control over appearance
• Can’t create comparison tables easily

This works fine if you’re just starting out and mentioning 1-2 products per post. But if you’re serious about affiliate marketing, invest in a plugin. Your future self will thank you!

Method 3: Using Amazon Product Advertising API (Advanced)

This is the most powerful method, but it requires some technical knowledge. I’ll give you an overview, but honestly, if you’re not a developer, stick with Method 1.

What is the Product Advertising API?

It’s Amazon’s official way for developers to access product data programmatically. You can pull review counts, ratings, prices, and more directly from Amazon’s database.

When to Use the API

• You’re building a custom solution
• You have hundreds or thousands of products
• You need very specific functionality not available in plugins
• You have development skills or can hire a developer

If this sounds like you, check out Amazon’s Product Advertising API documentation. Fair warning—it’s pretty technical!

Customizing How Your Reviews Look

Now that you’ve got reviews displaying, let’s make them look great on your site.

Styling Options in AAWP

AAWP gives you tons of customization options without touching any code:

1. Go to AAWP → Settings → Design
2. Choose from pre-made templates
3. Customize colors to match your brand
4. Adjust button text and styles
5. Show or hide specific elements (price, reviews, prime badge, etc.)

Best Practices for Display

Here’s what I’ve learned works best after testing different layouts:

• Always show star ratings: They’re the first thing people look at
• Display review count: “4.5 stars” means nothing without knowing if it’s from 10 reviews or 10,000
• Keep it clean: Don’t overwhelm visitors with too much information
• Use comparison tables: When showing multiple products, tables make it easy to scan
• Mobile-friendly: Make sure everything looks good on phones (most traffic is mobile now)

Keeping Reviews Updated Automatically

One of the best things about using plugins is that reviews update automatically. Here’s how it works:

How Auto-Updates Work

Most quality plugins check Amazon’s database periodically and update your product information:

• Review counts: Updated when new reviews are posted
• Star ratings: Recalculated as reviews come in
• Prices: Updated to show current prices
• Availability: Shows if products are in stock or not

Setting Update Frequency

In AAWP, you can control how often updates happen:

1. Go to AAWP → Settings → Cache
2. Set your preferred cache duration (I recommend 12-24 hours)
3. Click Save Changes

Common Mistakes to Avoid

I’ve made plenty of mistakes over the years. Learn from my failures!

Mistake #1: Not Disclosing Your Affiliate Relationship

This is actually required by law in most countries. Always include a clear disclosure like:

“As an Amazon Associate, I earn from qualifying purchases.”

Put this at the beginning or end of posts with affiliate links. Don’t hide it—be transparent!

Mistake #2: Showing Too Many Products

I see this all the time. People cram 20 products into one post. It’s overwhelming!

Instead, focus on quality over quantity. Show your top 5-10 recommendations with detailed comparisons. Your conversion rate will actually be higher.

Mistake #3: Not Checking Mobile View

Over 60% of web traffic is mobile now. Always check how your reviews look on phones:

• Open your post on your phone
• Make sure tables scroll horizontally or stack properly
• Ensure buttons are easy to tap
• Check that text is readable without zooming

Mistake #4: Ignoring Page Speed

Loading tons of product images and review data can slow down your site. Here’s how to stay fast:

• Use lazy loading for images (most plugins do this automatically)
• Don’t display 50 products on one page
• Use a good caching plugin (like WP Rocket or W3 Total Cache)
• Consider a CDN for faster loading worldwide

Mistake #5: Forgetting to Update Old Posts

Products go out of stock, get discontinued, or drop in quality. Set a reminder to review your top posts every 3-6 months and update product recommendations.

Troubleshooting Common Issues

Things don’t always work perfectly. Here are quick fixes for common problems:

Problem: “API Error” or “Unable to Connect”

Solution:

• Double-check your API credentials (they might have expired)
• Make sure you’re approved for the Product Advertising API
• Check if Amazon is experiencing technical issues
• Wait a few hours and try again (sometimes it’s just temporary)

Problem: Reviews Not Showing

Solution:

• Some products don’t have reviews yet
• Check if reviews are enabled in your plugin settings
• Clear your cache and refresh the page
• Make sure the product is actually available on Amazon

Problem: Outdated Prices or Information

Solution:

• Clear your cache (both WordPress cache and plugin cache)
• Check your update frequency settings
• Manually trigger an update if your plugin has that option

Problem: Plugin Conflicts

Solution:

• Deactivate other Amazon-related plugins one by one to find the conflict
• Make sure your WordPress and all plugins are updated
• Switch to a default WordPress theme temporarily to see if your theme is causing issues

Legal Stuff You Need to Know

I’m not a lawyer, but here are the important things to know about Amazon’s rules:

Amazon’s Operating Agreement

When you join Amazon Associates, you agree to follow their rules. The big ones:

• Always disclose: Tell people you’re an Amazon affiliate
• Keep it accurate: Don’t modify review data or ratings
• Update regularly: Don’t show outdated prices or availability
• Link correctly: Always use your affiliate tracking ID
• No incentives: Don’t pay people to click your links

FTC Disclosure Requirements

The Federal Trade Commission requires clear disclosure of affiliate relationships. Make it obvious—don’t hide it in fine print or bury it at the bottom of your terms of service.

Good disclosure example:

“This post contains affiliate links. If you make a purchase through these links, I may earn a commission at no extra cost to you.”

Frequently Asked Questions

Can I display Amazon reviews without being an Amazon Associate?

No, you need to be an approved Amazon Associate to access product data legally. It’s free to join, though! Just apply at affiliate-program.amazon.com and wait for approval.

Do I need to pay for a plugin?

Not necessarily. There are free options like Amazon Auto Links. However, paid plugins like AAWP ($47/year) offer way more features, better support, and automatic updates. For serious affiliate sites, the investment is worth it.

How often do reviews update?

It depends on your plugin settings. Most plugins check Amazon every 12-24 hours. You can usually adjust this in the settings, but don’t set it too frequently or Amazon might throttle your requests.

Will this slow down my WordPress site?

If done properly, no. Quality plugins use caching to minimize the impact. The product data is stored temporarily, so your site doesn’t have to query Amazon every time someone visits. Just don’t go crazy and add 100 products to every page!

What if a product gets removed from Amazon?

Good plugins will handle this automatically. They’ll either hide the product or show an “unavailable” message. With AAWP, you can set fallback options in the settings to show alternative products.

Can I display reviews from Amazon.co.uk or other countries?

Yes! Most plugins support multiple Amazon marketplaces. In the plugin settings, just select which Amazon site you want to pull products from (US, UK, Canada, Germany, etc.).

What should I do if reviews are showing wrong information?

First, clear your cache. If that doesn’t work, check the product page on Amazon to see if the data is correct there. Sometimes Amazon’s API has delays. Wait a few hours and check again. If the problem persists, contact your plugin support.

Should I show negative reviews too?

When you display Amazon’s overall rating and review count, you’re showing the complete picture—which includes negative reviews if someone clicks through to Amazon. That’s actually good! It builds trust. Never manually hide negative aspects—transparency is key.

Can I customize the star rating colors?

Absolutely! Most plugins let you change colors to match your site’s branding. In AAWP, go to Settings → Design and you’ll find color pickers for pretty much everything including star ratings.

What’s the difference between free and paid plugins?

Free plugins give you basic functionality—you can display products with reviews. Paid plugins offer automatic updates, better design options, comparison tables, customer support, and usually work more reliably.

How do I find a product’s ASIN?

The ASIN is Amazon’s unique product ID. You can find it on any Amazon product page in the Product Details section, or look in the URL—it’s the 10-character code after “/dp/”. For example, in amazon.com/dp/B08N5WRWNW, the ASIN is B08N5WRWNW.

Can I use Amazon reviews on non-WordPress sites?

Yes, but you’ll need different tools. The plugins we discussed are WordPress-specific. For other platforms like Wix, Squarespace, or custom HTML sites, you’d need to use the Amazon Product Advertising API directly or find platform-specific solutions.

Zeeshan Mehmood

Zeeshan is a seasoned web developer with over 8+ years of experience, specializing in WordPress, Themosis, and Laravel. customized web solutions. Through his website, zeeshanwebexpert.com, Zeeshan offers professional web services, ensuring long-term solutions for clients.